PR, Marketing, Advertising, Publicity
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Public relations. Marketing. Advertising. Publicity! If you want a tough twister that will boggle your mind as well, try saying that one ten times fast. The prior are four related, yet separate areas of the communication industry.
Marketing would likely be the area that the general public is most likely to understand and associate with. As a college student I was very involved in everything from the student newspaper, to student government, service committee, tutoring and everything in between. Somehow, marketing was thrown in the mix when an old friend asked me to become the marketing director of the arts and lectures committee. Before this experience I had never realized how much marketing goes into keeping a university afloat. Marketing is such a large part of everyday life that many fail to see for what it is. Of course that are the common examples such as billboards and movie previews, but if everyone were r to think back to the letters that he or she recieved from assorted educational facilities , the purpose is to convince one to attend such facilities. The purpose of marketing is to create awareness of products and services while at the same time creating interest. In other words sales may finish the deal, but marketing convinces the buyer.
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