Nov 03 2008
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Biotech association connects with ‘Eleventh Hour’ TV audience
The Biotechnology trade association, BIO, is using interest around CBS’ new Eleventh Hour drama to tackle misinterpretations about its industry. The Washington, DC-based group launched an interactive Web site, eleventhhourfacts.com, on October 15 to educate the public. Jeff Joseph, VP of communications for BIO said….
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